Event Archive
February 2010 Event
Our February event is our annual Chocolate Tasting was held this year at FAB (French American Brasserie). In addition to delicious chocolates, drinks, and other snacks, this event featured an raffle of various items for charity.
Date: Thursday, February 11 6:00-8:00pm
Location: FAB (French American Brasserie) – 30 Ivan Allen Jr. Blvd, Atlanta, 30308
Presenting Sponsor:
Business.com is the leading online resource for business purchasing decisions, serving more than 40 million business users and thousands of advertisers every month. Business.com helps business buyers make informed purchasing decisions and connects B2B marketers with active business buyers through pay-per-click, banner and behavioral advertising.
Sponsors:
January 2010 Luncheon
Planning for Social Media in 2010:
What role should it play in your strategy?
Speaker: Chad Rothschild
Chad Rothschild of Summit Marketing shares his perspective on marketing strategies for 2010 and helps attendees assess how Social Media should be integrated in their overal marketing strategy. Chad’s interactive presentation will be followed by an extended Q&A session, for attendees to ask questions and to benefit from the audience dialogue.
Chad is a leading marketing & branding expert. He is the author of Increasing Client & Employee Engagement at www.chadrothschild.com – Chad’s passion is around building brands through new marketing principles, Social Media and demand generation. At Summit Marketing, he specializes in integrating new media disciplines with other marketing disciplines like branding & branded Merchandise, loyalty & points recognition programs, direct response & interactive marketing.
December 2009: Holiday Social
Annual Holiday Social Gathering
Our Annual Holiday Social Gathering was held on Thursday, December 10, 2009 from 6pm – 8pm.
Location: Social Vinings
3621 Vinings Slope Drive
Suite 4110
Atlanta, Ga 30339
November 2009: AIMS
3rd Annual Atlanta Integrated Marketing Summit
Renaissance Waverly
Moderated by:
- Ken Bernhardt, Professor of Marketing, Georgia State University
Speakers:
- Josh Hallett, New Media Strategists, Voce Communications
- David Smith, Chief Creative Officer, RPA
- Sally Harbeson, Digital Promotions & Advertising, Southwest Airlines
- Michael Cerilli, Integrated Marketing & Brand Strategy, Navistar
Last year’s 2nd Annual event drew a crowd of over 400 marketing and business professionals and served as the ultimate professional boot camp. We succeeded in our mission to provide a summit that offers marketing, advertising, publicity, public relations, promotion, allied creative professionals, and students with the latest thinking on integrated marketing, presented by high profile dynamic gurus, with great examples and stories to share from a national and international perspective.
See the AIMS Web Site for more information.
October 2009
How to Set Up, Run and Manage a Social Media Campaign
Speaker: Mr. Jamie Turner of The 60 Second Marketer
Many marketers are familiar with social media websites like LinkedIn and Facebook, but few marketers understand how to use social media to benefit their organization. Key points learned:
- ROI for marketers and senior management
- Effective messaging and techniques
- A new way of thinking strategically and much more
October 2009
Professional Growth Workshop
Top 10 Resume Makeovers to Land Your Dream Job
Presented by Lisa Newman of Marigold Consulting
Workshop details:
In this workshop, participants will master the keys to make their resumes attractive to potential employers. Participants learned about the various kinds of resume formats and the keywords specific to their industry. They also learned how to highlight and quantify their accomplishments and how to create a resume to reflect a career transition. The session culminatde in participants crafting a clear career objective statement and making revisions to their resumes. Participants also received feedback on their resumes.
September 2009
Emerging Trends in B2B Marketing
For the first time, the BMA partnered with Georgia Institute of Technology to bring our members an academic and real world look into today’s marketing culture. Our 2009-2010 kick-off luncheon featured Dr. Goutam Challagalla, the Associate Dean for Executive Education and Brady Family Associate Professor of Marketing at the College of Management, Georgia Institute of Technology.
Dr. Challagalla focused his lecture on three main points:
• Navigating the changing landscape of sales and marketing as well as best practices on how the two functions can work together
• Using social media best practices in a B2B setting
• Learn how to drive your market, rather than being market-driven
Download Presentation (PDF):
Business to Business Marketing Trends (1mb)
May 2009
Panel Discussion: “Profiting from Social Media”
Watch a snippet from the panel presentation, answering the question, “How do you get management on board with Social Media?” http://www.youtube.com/watch?v=aY7lO49m4Bo (4 minute video)
April 2009
Rx for Healthy Physician to Physician Sales
Una Newman, CMO, Emory Healthcare and Lori McLelland, Executive Director, HealthConnection
Download Presentation (ppt):
Presentation (6.7 mb)
March 2009
How to Become a Fearless Fish in a Tough Economy
Robin Fisher Roffer, CEO of Big Fish Marketing
Download Audio (mp3):
Presentation (33.1 mb)
Workshop (24.9 mb)
February 2009
Annual BMA Chocolate Tasting at French American Brasserie
I won!!!
Linda Lindsey of InSol informs Joe Noonan of Proforma that he is a winner!
John Wiley of Leapfrog makes some new friends
Ashley Jones of Arketi Group is in a bidding war at the live auction
Vikki Locke welcomes the guests
January 2009
Scarcity Breeds Clarity: How the Economy Will Change the Game in B2B Marketing
Rob Goulding, Head of B2B Markets, Google
Download:
Audio (29 mb)
December 2008
Economic Stimulus Social at AquaKnox, Buckhead
November 2008
Atlanta Integrated Marketing Summit
October 2008
A Behind-The-Scenes Look at What It Takes to Re-Brand a Global Corporation for Sustainability
Monica Levy, Executive Director, Brand and Corporate Communications – Johnson Controls, Inc.
September 2008
The Tour Championship & Private Reception
Hosted By BMA Atlanta East Lake Golf Course
September 2008
The Measurable Impact of Marketing 2008
Case Studies from the Field plus Best Online Strategies for 2009
Aaron Kahlow, Chairman & Founder of the Online Marketing Summit and Managing Partner of BusinessOnLine
Debbie Qaqish, Chief Revenue Officer, The Pedowitz Group
June 2008
BMA June Social at Eclipse Di Luna, Perimeter
May 2008
Photographers, Scorpions and Dancing Products
The daily challenges of a Global Marketing Organization
Leah Roscoe, Vice President, Global Marketing, VeriFone
April 2008
Optimizing Your Marketing Department’s Effectiveness
Mark Semmelmayer, Communications Manager, Kimberly-Clark
March 2008
Experience Design – Understanding ALL of the Touchpoints
Robert Karnick, Business Development Manager, Philips Design Consulting
March 2008
Marketing On Ice
A BMA + Atlanta Thrashers NHL Premium Networking Event
Lou DePaoli, EVP and Chief Marketing Officer, Atlanta Spirit (Atlanta Thrashers, Hawks and Philips Arena)
February 2008
BMA Signature Chocolate Tasting & Silent Auction Fundraiser
The Forum at Defoor Centre
January 2008
Competitive Differentiation Through The Customer Experience
Mike Wittenstein, Chief Experience Officer, Storyminers
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B2B Events
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