Event Archive

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May 2010 Event

Interactive Integration:  How to Leverage the Right Mix for the Right Results

Date: Thursday, May 13 - 11:30a-1:30p

E-mail. Social Media. Search. Web. What is the right mix and how do you leverage each for the best results?

BMA Atlanta presents a panel of industry leaders and successful practitioners to get the answers at the BMA monthly luncheon on May 13.

This insightful panel discussion featured a mix of best practices and real-world experience followed by a generous Q&A session to help you understand how to leverage interactive components in your marketing mix.

Panel:
–Ashley Payne, manager of e-communications and new media, Georgia Aquarium
–Richard Evans, senior product manager, Silverpop
–Billy Mitchell, senior partner/creative director, MLT Creative

Moderator: Richard Warner, CEO, What’s Up Interactive & Atlanta Daybook

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April 2010 Event

How Contagious Content Puts B2B Companies in Buyers’ Conversations

Presentation by: Ardath Albee – Author, B2B marketing strategist, and CEO of Marketing Interactions, Inc.
Date: Thursday, April 15 11:30a-1:30p
Location: Maggiano’s – Buckhead

Recent industry research shows that B2B companies are investing heavily in digital marketing and custom content programs to engage prospective buyers. Marketing content is the fuel that generates interactive, online engagement and helps buyers make progress through the buying journey. Your buyers may have taken control of how they buy, but that doesn’t mean your content can’t be the “secret sauce” that helps to consistently get your company on the short list.

Ardath Albee, author of the popular new book, eMarketing Strategies for the Complex Sale and CEO of her firm Marketing Interactions, will share insights, tips and case studies about how to create and use content that facilitates sales conversations. During a delicious lunch, you’ll find out just how your content can play an active role in developing:

• Conversations prospects have with peers and colleagues
• Conversations between prospects and salespeople
• Conversations among the stakeholders on buying committees

Bonus One-Hour Workshop Following the Luncheon – “Build Your Buyer Personas”

With a buyer persona, marketers have the capability to step into their customers’ shoes and create content that addresses priority needs with information they value. Join us for this interactive workshop where you’ll learn—hands on—how to build a buyer persona.

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March 2010 Evening Event

BMA Bash in Buckhead

Thursday, March 18 6:30p-8:30p
Location: Regus Pinnacle Bldg, 3455 Peachtree Road NE, 5th Floor, Atlanta, GA

The BMA is partnering with Regus, the global leader in flexible workplace solutions, for a BMA Bash in Buckhead. Come view the Regus Pinnacle Building location and meet John Jantsch, author of Duct Tape Marketing.

Sponsor:

 
 
 

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March 2010 Event

Speed Networking

Date: Thursday, March 11 11:30a-1:30p
Location: Maggiano’s – Buckhead

The BMA welcomed host Nettie Nitzberg, principal of WOW! transformations to help us learn how to use knowledge and expertise in connecting and building relationships.

For the first part of the luncheon, Nettie shared practical strategies for networking with intention, and using your knowledge and expertise to create connections – an important first step in developing business relationships. The tips and ideas she shared will help:

• Enhance your business development initiatives
• Grow your business / professional practice
• Raise your professional profile by capitalizing on your expertise

For the last half of the luncheon, attendees had a chance to practice new skills as they participated in a structured networking exercise.

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February 2010 Event

Our February event is our annual Chocolate Tasting was held this year at FAB (French American Brasserie). In addition to delicious chocolates, drinks, and other snacks, this event featured an raffle of various items for charity.

Date: Thursday, February 11 6:00-8:00pm
Location: FAB (French American Brasserie) – 30 Ivan Allen Jr. Blvd, Atlanta, 30308

Presenting Sponsor:

Business.com is the leading online resource for business purchasing decisions, serving more than 40 million business users and thousands of advertisers every month. Business.com helps business buyers make informed purchasing decisions and connects B2B marketers with active business buyers through pay-per-click, banner and behavioral advertising.

Sponsors:

 
 
 
 

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January 2010 Luncheon

Planning for Social Media in 2010:
What role should it play in your strategy?

Speaker: Chad Rothschild

Chad Rothschild of Summit Marketing shares his perspective on marketing strategies for 2010 and helps attendees assess how Social Media should be integrated in their overal marketing strategy. Chad’s interactive presentation will be followed by an extended Q&A session, for attendees to ask questions and to benefit from the audience dialogue.

Chad is a leading marketing & branding expert. He is the author of Increasing Client & Employee Engagement at www.chadrothschild.com – Chad’s passion is around building brands through new marketing principles, Social Media and demand generation. At Summit Marketing, he specializes in integrating new media disciplines with other marketing disciplines like branding & branded Merchandise, loyalty & points recognition programs, direct response & interactive marketing.

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December 2009: Holiday Social

Annual Holiday Social Gathering

Our Annual Holiday Social Gathering was held on Thursday, December 10, 2009 from 6pm – 8pm.
Location: Social Vinings
3621 Vinings Slope Drive
Suite 4110
Atlanta, Ga 30339

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November 2009: AIMS

3rd Annual Atlanta Integrated Marketing Summit

Renaissance Waverly

Moderated by:
- Ken Bernhardt, Professor of Marketing, Georgia State University

Speakers:
- Josh Hallett, New Media Strategists, Voce Communications
- David Smith, Chief Creative Officer, RPA
- Sally Harbeson, Digital Promotions & Advertising, Southwest Airlines
- Michael Cerilli, Integrated Marketing & Brand Strategy, Navistar

Last year’s 2nd Annual event drew a crowd of over 400 marketing and business professionals and served as the ultimate professional boot camp. We succeeded in our mission to provide a summit that offers marketing, advertising, publicity, public relations, promotion, allied creative professionals, and students with the latest thinking on integrated marketing, presented by high profile dynamic gurus, with great examples and stories to share from a national and international perspective.

See the AIMS Web Site for more information.

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October 2009

How to Set Up, Run and Manage a Social Media Campaign

Speaker: Mr. Jamie Turner of The 60 Second Marketer

Many marketers are familiar with social media websites like LinkedIn and Facebook, but few marketers understand how to use social media to benefit their organization. Key points learned:

• ROI for marketers and senior management
• Effective messaging and techniques
• A new way of thinking strategically and much more

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October 2009

Professional Growth Workshop

Top 10 Resume Makeovers to Land Your Dream Job

Presented by Lisa Newman of Marigold Consulting

Workshop details:
In this workshop, participants will master the keys to make their resumes attractive to potential employers. Participants learned about the various kinds of resume formats and the keywords specific to their industry. They also learned how to highlight and quantify their accomplishments and how to create a resume to reflect a career transition. The session culminatde in participants crafting a clear career objective statement and making revisions to their resumes. Participants also received feedback on their resumes.

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September 2009

Emerging Trends in B2B Marketing

For the first time, the BMA partnered with Georgia Institute of Technology to bring our members an academic and real world look into today’s marketing culture. Our 2009-2010 kick-off luncheon featured Dr. Goutam Challagalla, the Associate Dean for Executive Education and Brady Family Associate Professor of Marketing at the College of Management, Georgia Institute of Technology.

Dr. Challagalla focused his lecture on three main points:

• Navigating the changing landscape of sales and marketing as well as best practices on how the two functions can work together
• Using social media best practices in a B2B setting
• Learn how to drive your market, rather than being market-driven

Download Presentation (PDF):

Business to Business Marketing Trends (1mb)

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May 2009

Panel Discussion: “Profiting from Social Media”

Watch a snippet from the panel presentation, answering the question, “How do you get management on board with Social Media?” http://www.youtube.com/watch?v=aY7lO49m4Bo (4 minute video)

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April 2009

Rx for Healthy Physician to Physician Sales

Una Newman, CMO, Emory Healthcare and Lori McLelland, Executive Director, HealthConnection

Download Presentation (ppt):

Presentation (6.7 mb)

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March 2009

How to Become a Fearless Fish in a Tough Economy

Robin Fisher Roffer, CEO of Big Fish Marketing

Download Audio (mp3):
Presentation (33.1 mb)
Workshop (24.9 mb)

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February 2009

Annual BMA Chocolate Tasting at French American Brasserie

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January 2009

Scarcity Breeds Clarity: How the Economy Will Change the Game in B2B Marketing

Rob Goulding, Head of B2B Markets, Google

Download:
Audio (29 mb)

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December 2008

Economic Stimulus Social at AquaKnox, Buckhead

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November 2008

Atlanta Integrated Marketing Summit

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October 2008

A Behind-The-Scenes Look at What It Takes to Re-Brand a Global Corporation for Sustainability

Monica Levy, Executive Director, Brand and Corporate Communications – Johnson Controls, Inc.

Download presentation here >

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